BBC unveils augmented reality push for iPlayer

The BBC has unveiled an augmented reality based digital campaign in support of the recently re-launched BBC iPlayer.

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The activity, created by VML London, allows users to go ’into the world of iPlayer’.

Features include the chance to “virtually banter” with comedian Rufus Hound and bookmark.

The campaign comes two months after the BBC introduced the new version of the BBC iPlayer with added functionality and what it claimed was a simpler user interface.

A TV ad campaign promoting the newly improved service has been running since the September refresh.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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