BBC uses behavioural targeting across non-UK sites

BBC.com has begun to offer behavioural targeting across its global sites outside the UK.

One of the largest sites to embrace the technology, with 26m users outside the UK, it’s working with behavioural targeting specialist Audience Science to collect and analyse data on users visiting its sites to serve them more relevant advertising.

The move was revealed in new media age in November as the BBC’s commercial arm investigated plans to boost ad revenues.

It follows BBC Worldwide’s implementation of behavioural targeting across its portfolio of UK magazine sites, such as Radio Times and Top Gear, last month (nma 26 March 2009).

The BBC Trust gave the green light for advertising to run across BBC.com in 2007.

Audience Science has deals with publishers including The Economist, Teletext and Guardian News & Media.

A BBC Worldwide spokeswoman said, “We’re working with Audience Science to offer behavioural targeting across BBC.com. We have information available for users on our privacy policy and details of how to opt out.”

This story first appeared on newmediaage.co.uk

Recommended

Tussauds picks ex-Atari boss to head marketing

Marketing Week

Madame Tussauds UK has recruited former Atari marketer Richard Orr as head of marketing. Orr, who most recently worked at Universal Music, takes up the responsibilities previously handled by Rob Smith. Smith has moved to work at Legoland Discovery Centre. Legoland and Tussauds are owned by Merlin Entertainments. Orr was marketing director at games publisher […]

ITV recruits Freeviews Rob Farmer as senior marketer

Marketing Week

ITV has appointed Freeview director of marketing communications Rob Farmer as its new director of viewer marketing. He replaces Anna Bateson, who left the broadcaster to become YouTube European marketing director. Farmer will report to David Pemsel, ITV group marketing director. He will be responsible for marketing all programming on ITV1, ITV2, ITV3 and ITV4 […]

Comments

    Leave a comment