BBC chairman Michael Grade has signalled that the future of loss-making news operation BBC World is in question. He is reported as saying: ‘We have to worry about the cost of BBC World and reach a solution sooner or later.’
Women are having a greater influence over household purchases, particularly among younger age groups, meaning marketers shouldn’t assume men are the decision-makers
Sport England has created a position for a marketing chief to help oversee its push to achieve 70 per cent participation in sport and physical activity by 2020. Reporting to chief executive Roger Draper, the newly created position of director of communications will control all marketing, PR, and media and public affairs functions. Sport England […]
Abbott Mead Vickers.BDDO has created a £3m campaign for BT featuring Jeremy Clarkson as the face of the brand. It will focus on the consistent service that BT offers new and existing customers. It breaks today (Wednesday).
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.