BBC chairman Michael Grade has signalled that the future of loss-making news operation BBC World is in question. He is reported as saying: ‘We have to worry about the cost of BBC World and reach a solution sooner or later.’
Women are having a greater influence over household purchases, particularly among younger age groups, meaning marketers shouldn’t assume men are the decision-makers
Sport England has created a position for a marketing chief to help oversee its push to achieve 70 per cent participation in sport and physical activity by 2020. Reporting to chief executive Roger Draper, the newly created position of director of communications will control all marketing, PR, and media and public affairs functions. Sport England […]
Abbott Mead Vickers.BDDO has created a £3m campaign for BT featuring Jeremy Clarkson as the face of the brand. It will focus on the consistent service that BT offers new and existing customers. It breaks today (Wednesday).
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.