BBC Worldwide and Penguin Books have joined up to publish BBC children’s books to sit alongside Penguin’s existing children’s publishing portfolio. Penguin will own 75 per cent of the new company and BBC Worldwide the remaining 25 per cent.
Star Alliance, the airline body, has consolidated its £136m global media business into WPP Group’s buying arm, Group M. Airlines involved include Lufthansa and Singapore Airlines.
Procter & Gamble (P&G) is to invest more than Â£5m this summer in a cross-promotion between its household and cleaning brands and DreamWorks’ forthcoming animated movie Shrek 2.
Saatchi & Saatchi has created a Â£5m TV campaign for Carlsberg UK-owned Tetley’s brand.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.