BBC Worldwide has partnered with teen virtual world Stardoll to promote Strictly Come Dancing to a teen audience, creating a virtual club for fans to to join. Read the full story here.
Sugar brand Silver Spoon is preparing to launch Truvia, the first “calorie-free” natural sugar substitute sweetener product in the UK, in a bid to take a major share of the £50m UK sweetener market.
Starbucks has confirmed the launch of its My Starbucks Rewards loyalty programme in the UK, as first revealed in Marketing Week last year.
Magazine publisher IPC Media has poached Jon Tickner from Telegraph Media Group to become its first ever creative development director to “spearhead” the development of advertising solutions.
We arm you with all the numbers you need to tackle the week ahead.
Marketers continue to believe that a lack of data and analytics is the biggest skills gap in their teams for the second year running. But with upskilling becoming rarer and recruitment still slow; a solution to the problem remains out of reach.
Having conditioned your agencies for deference, they now favour flattery over frankness. This harms your interests as much as it does theirs.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.