BBC Worldwide has partnered with teen virtual world Stardoll to promote Strictly Come Dancing to a teen audience, creating a virtual club for fans to to join. Read the full story here.
Sugar brand Silver Spoon is preparing to launch Truvia, the first “calorie-free” natural sugar substitute sweetener product in the UK, in a bid to take a major share of the £50m UK sweetener market.
Starbucks has confirmed the launch of its My Starbucks Rewards loyalty programme in the UK, as first revealed in Marketing Week last year.
Magazine publisher IPC Media has poached Jon Tickner from Telegraph Media Group to become its first ever creative development director to “spearhead” the development of advertising solutions.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Speaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.
The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.