BBC Worldwide has partnered with teen virtual world Stardoll to promote Strictly Come Dancing to a teen audience, creating a virtual club for fans to to join. Read the full story here.
Sugar brand Silver Spoon is preparing to launch Truvia, the first “calorie-free” natural sugar substitute sweetener product in the UK, in a bid to take a major share of the £50m UK sweetener market.
Starbucks has confirmed the launch of its My Starbucks Rewards loyalty programme in the UK, as first revealed in Marketing Week last year.
Magazine publisher IPC Media has poached Jon Tickner from Telegraph Media Group to become its first ever creative development director to “spearhead” the development of advertising solutions.
Marketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
ISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
A renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.