BBC Worldwide has partnered with teen virtual world Stardoll to promote Strictly Come Dancing to a teen audience, creating a virtual club for fans to to join. Read the full story here.
Sugar brand Silver Spoon is preparing to launch Truvia, the first “calorie-free” natural sugar substitute sweetener product in the UK, in a bid to take a major share of the £50m UK sweetener market.
Starbucks has confirmed the launch of its My Starbucks Rewards loyalty programme in the UK, as first revealed in Marketing Week last year.
Magazine publisher IPC Media has poached Jon Tickner from Telegraph Media Group to become its first ever creative development director to “spearhead” the development of advertising solutions.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.