BBC Worldwide and Tesco Personal Finance to launch customer title
BBC Worldwide and Tesco Personal Finance are to launch a customer title, On the Road. The first issue of the quarterly magazine will be out in November.
BBC Worldwide and Tesco Personal Finance are to launch a customer title, On the Road. The first issue of the quarterly magazine will be out in November.
Scottish & Southern Energy has appointed two marketing development managers to strengthen its marketing planning team.
Starcom Motive was not the incumbent agency on the Cafédirect’s media account as printed in the last issue. The two parted company in June.
Household goods maker SC Johnson is to launch several air freshening products under its Glade brand this autumn to counter increased competition from Sara Lee’s Ambi-Pur and Reckitt Benckiser’s Airwick brands. Glade 3-in-1 will be the first to hit the market, a layered candle that burns through three different flavours to create a variety of […]
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.