…BBC Worldwide chief executive Rupert Gavin has left the corporation with no job to go to fuelling rumours that he may be preparing a management buy-out for some of the BBC’s commercial operations.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.
EMAP’s Q magazine has appointed Sheffield-based agency The Designers Republic to create a television and press advertising campaign to coincide with the relaunch of the music title. The agency’s brief will be to create a national campaign to promote the magazine’s “market-leading” position in the rock music market. According to the July-December 2003 figures from […]
After notching up a 21,500% annual increase in users, period care brand Yoppie puts the strength of its community firmly at the heart of its growth story.
The evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.
To explore the ‘art of the possible’ even in times of adversity, teams must feel empowered and fully supported, according to marketing leaders from Zoopla, HSBC and Benefit Cosmetics.
Global CMO Aude Gandon explains how Nestlé is ensuring its marketing function is set up to meet new challenges in ecommerce, data and sustainability.