BBC worldwide chief executive leaves
…BBC Worldwide chief executive Rupert Gavin has left the corporation with no job to go to fuelling rumours that he may be preparing a management buy-out for some of the BBC’s commercial operations.
…BBC Worldwide chief executive Rupert Gavin has left the corporation with no job to go to fuelling rumours that he may be preparing a management buy-out for some of the BBC’s commercial operations.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.
EMAP’s Q magazine has appointed Sheffield-based agency The Designers Republic to create a television and press advertising campaign to coincide with the relaunch of the music title. The agency’s brief will be to create a national campaign to promote the magazine’s “market-leading” position in the rock music market. According to the July-December 2003 figures from […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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