…BBC Worldwide chief executive Rupert Gavin has left the corporation with no job to go to fuelling rumours that he may be preparing a management buy-out for some of the BBC’s commercial operations.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.
EMAP’s Q magazine has appointed Sheffield-based agency The Designers Republic to create a television and press advertising campaign to coincide with the relaunch of the music title. The agency’s brief will be to create a national campaign to promote the magazine’s “market-leading” position in the rock music market. According to the July-December 2003 figures from […]
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.