BBC Worldwide has licensed cult science-fiction shows Red Dwarf and Dr Who for use on mobile phones. The broadcaster has signed a deal with mobile technology company ROK Player to distribute full-length shows on its Digital Video Chips, for &£17 each.
Heinz has reported a 15.
GCap Media, the radio group, has appointed Neil Wyatt as marketing controller for its South-coast stations. He joins from concert promoter Metropolis Music and replaces Sophie Fenning, who has been promoted to regional marketing director.
Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.