The combination of Sir David Attenborough, stunning cinematography and powerful music make the BBC’s Frozen Planet II trailer the most likely cinema ad of August to drive long- and short-term impact, according to The Works study.
The relaunch of BBC Three’s on-air channel is the “final hook” to pulling in “opportunity” viewers, says channel controller Fiona Campbell.
From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.
With the BBC under greater threat than ever of being dismantled, it needs to communicate why and how its brand serves the whole country.
From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019.
Embedding your brand in the local area and becoming an active part of the community is the best way businesses can succeed at a national, and global, level.
BritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
ITV and the BBC are hoping to generate some much-needed revenue in the face of declining ad sales and licence fee revenue, but face an uphill struggle to build a brand that can compete with Netflix and Amazon Prime Video, as well as Disney’s new offering.
The BBC’s marketing director Charlotte Lock offers an insight into what goes into a World Cup marketing campaign, and what was planned had England made it to the final.
As statistics show one in 10 children in the UK a have diagnosable mental health disorder, brands are helping kids improve their self-esteem, confidence and resilience in an increasingly digital world.
A study of UK brands finds Marks & Spencer is the best retailer for storytelling, while Apple takes home first place in the overall ranking for the fifth consecutive year.
Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement.
The BBC will seek to position itself as the voice of a diverse and divergent Britain, offering viewers a seamless, personalised experience.
Online streaming platforms including Netflix, YouTube and BBC iPlayer dominate YouGov BrandIndex list of the UK’s best brands.
While the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.