BBC viewing figures for BBC1 and BBC2 are plummeting to an all-time low with BBC1’s share of all television viewing set to fall below 25 per cent for the first time, if the trend based on figures for the year up to December 9 continues…
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.