BBC viewing figures for BBC1 and BBC2 are plummeting to an all-time low with BBC1’s share of all television viewing set to fall below 25 per cent for the first time, if the trend based on figures for the year up to December 9 continues…
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.