BBC4 has chosen The Independent as its sole media partner to promote the digital station in a deal brokered by PHD. The first campaign features a four-page section introducing National Trust, a fly on the wall documentary about the trust.
Large-format banner company Mega Profile has agreed a partnership deal with property company British Land to erect giant posters on properties under development or renovation. After Land Securities, British Land is the largest property company in the UK, and is one of the biggest landlords in the City. As well as owning offices, shopping centres […]
Walks along the river bank, hand in hand with some fair-haired androgyne as we recite Eliot to a bemused cow… the Diary always hated all that at university. Nor were lectures much of a draw. The Diary preferred to spend the time singing, puking, mooning and playing rugby (or “rugger” to those of us in […]
The Independent Television Commission has cleared a Burger King ad showing a woman covered in bite marks, despite it attracting 83 complaints.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.