BBDO, the Omnicom-owned network, has been appointed by Motorola to handle the launch campaign for the ROKR phone, which has iTunes software. The move will increase speculation about the role of Ogilvy & Mather, which is the global agency of record, since 180 Amsterdam was appointed as the company’s lead agency in Europe (MW May 12).
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.