BBDO scoops £12m J&J global ad account

Johnson & Johnson has awarded BBDO the £12m global advertising business for its range of baby products, following a competitive pitch.

The company called the review after a global realignment of its advertising arrangements in May.

Rival JWT also pitched for the account, after it handed WPP sister agency Ogilvy the account for Huggies disposable nappies, leaving it free to work with Johnson & Johnson, on brands such as Johnson’s Baby Lotion and Johnson’s Baby Wipes.

The ad account includes all above-the-line advertising and digital advertising for the baby care division. Lowe and Profero are the incumbents on the account, who also contested for the business.

The win comes as Johnson & Johnson begins a review of its global media planning and buying accunts, worth an estimated $3bn (£1.9bn). Incumbents on these accounts include Carat, Mediabrands and OMD. The company is also running a pitch to create a global digital roster list.

This story first appeared on pitch


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