BBH creates TV campaign for Lynx

Bartle Bogle Hegarty has created a TV campaign for Lever Fabergé’s Lynx body spray featuring a couple meeting in a supermarket.

Bartle Bogle Hegarty has created a TV campaign for Lever Fabergé’s Lynx body spray featuring a couple meeting in a supermarket. The ad features the strapline ‘Because you never know when’.

Recommended

Reckitt Benckiser to bring Cillit Bang to UK

Marketing Week

Household cleaning giant Reckitt Benckiser is to launch a brand of general cleaning products called Cillit Bang in the UK, taking on arch-rival SC Johnson’s Mr Muscle. The launch will be backed by a &£5m television ad campaign, which will break at the beginning of November. J Walter Thompson and Euro RSCG are Reckitt Benckiser’s […]

First Great Western launches onboard mag

Marketing Week

First Great Western, the train operator, has launched a new onboard magazine called Reach produced by the Press Association. The quarterly magazine will have a print run of 75,000 and will carry ten pages of advertising, to be sold by Archant Dialogue.

T-Mobile International chief marketer to leave

Marketing Week

T-Mobile International chief marketing officer Nikesh Arora is to leave the company at the end of next month. It is not known if he has a job to go to. Arora has been with the T-Mobile Group since 1999. He became chief marketing officer and a board member in 2001. He has been responsible for […]

Comments

    Leave a comment