Bartle Bogle Hegarty has created a TV campaign for Lever Fabergé’s Lynx body spray featuring a couple meeting in a supermarket. The ad features the strapline ‘Because you never know when’.
Household cleaning giant Reckitt Benckiser is to launch a brand of general cleaning products called Cillit Bang in the UK, taking on arch-rival SC Johnson’s Mr Muscle. The launch will be backed by a &£5m television ad campaign, which will break at the beginning of November. J Walter Thompson and Euro RSCG are Reckitt Benckiser’s […]
First Great Western, the train operator, has launched a new onboard magazine called Reach produced by the Press Association. The quarterly magazine will have a print run of 75,000 and will carry ten pages of advertising, to be sold by Archant Dialogue.
T-Mobile International chief marketing officer Nikesh Arora is to leave the company at the end of next month. It is not known if he has a job to go to. Arora has been with the T-Mobile Group since 1999. He became chief marketing officer and a board member in 2001. He has been responsible for […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.