BDB recruits brands chief

UDV, the combined United Distillers and IDV spirits arm of Diageo, has appointed a 31-strong tier of marketing personnel, following the appointment of Alan Cordery last January as overall marketing director.

IDV is better represented in the line-up, supplying 23 of the recruits. Eleven of the 31 posts are marketing directors. But there are 28 roles still to be announced.

Tony Scouller is tipped to take the role of UK marketing director.

Key appointments include Smirnoff boss for Africa and Asia Peter Dee, who becomes marketing director for Johnnie Walker Red Label; James Daniel, former regional director Asia Pacific J&B, as J&B marketing director growth markets; Iain Kennedy as marketing director for J&B Rare and Range. The three marketing directors for Bailey’s in core markets, growth markets and for central marketing are Peter Kreutzner, Alistair Bradley and Frank Fenn respectively.

Former vice-president of marketing for Smirnoff Tim Dewey becomes brand development director for Europe, alongside Adrian Walker, new brand development director, Americas.

Nick Morgan becomes marketing director, premium malts, while David Osbourne becomes Tanqueray marketing director.

All posts will be based in London.

Diageo’s first results, announced yesterday, showed operating profits for six months to end of December 1997 up eight per cent at level exchange at 1.98bn.


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