BDH/TBWA scoops Ulster dairy task

Dairy%20Council%20for%20Northern%20IrelandBDH/TBWA has won the advertising account for the Dairy Council of Northern Ireland after a three-way pitch.

The account is worth about £500,000 and the Manchester-based agency will be developing a through-the-line campaign to promote milk and dairy products to the population of Northern Ireland.

Robert Harwood-Matthews, chief executive of BDH/TBWA, says: "With the dairy industry facing increasing challenges to promote healthy eating, we’re developing a campaign that ensures the importance of dairy products as part of a healthy lifestyle is heard and recognised."

The Dairy Council of Northern Ireland is the representative body for dairy-based businesses in Northern Ireland and handles marketing of dairy products on behalf of companies based in Ulster. It previously used the London office of German agency Scholz & Friends, which won the account in 2002, although it is understood this relationship ended last year.

Recommended

Npower ambushes rivals with stadium sponsorship

Marketing Week

Utility brand npower is gearing up to take on its rivals yet again this week, with a stealth campaign that aims to piggyback rivals’ sponsorship deals. Npower has signed a year-long affinity partnership with Cardiff’s Millennium Stadium in a bid to ambush sports sponsorship deals already secured by Eon and EDF Energy. The deal will […]

James Dyson in call for truth in advertising law

Marketing Week

James Dyson, the countrys best known inventor, has called for a truth in advertising law and has slammed traditional market research for not being able to cope with new product launches in a speech to the Marketing Society annual conference on Tuesday.

MSN launches film review show online

Marketing Week

MSN is rolling out a movie review programme as part of the launch of a new film channel on the portal. The channel, MSN Movies, was launched earlier this week, offering reviews of cinema releases and new DVDs, along with interviews, exclusive clips, over 3,000 trailers and a database of film information. The programme will […]

Comments

    Leave a comment