BDH/TBWA to handle WD-40’s carpet care brand
BDH/TBWA has been appointed to handle WD-40’s carpet care products brand 1001 following a three-way pitch. The 1001 range includes stain and odour removers, carpet mousses and shampoos.
Budget brands and Twitter haters: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
How should marketers plan their outreach to content writers?
Econsultancy TeamIn this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
Heineken: Hard seltzer has not yet ‘moved the dial’ in the UK
Niamh CarrollHeineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
‘It’s never been this bad’: Consumer confidence crashes to new low
Michaela JeffersonThe latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
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