BDH/TBWA to handle WD-40’s carpet care brand
BDH/TBWA has been appointed to handle WD-40’s carpet care products brand 1001 following a three-way pitch. The 1001 range includes stain and odour removers, carpet mousses and shampoos.
Is it time for a brand character renaissance?
Charlotte RogersBrand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
ASA threatens action against rule-breaking brands as it names and shames influencers
Michaela JeffersonThe Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
What impact will brands snubbing GB News have long term?
Manny PhamAnalysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
‘Lies, hypocrisy and deceit’: BrewDog’s brand health takes hit from allegations
Michaela JeffersonAs former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Comments