Bds beechwood creates press campaign
Bds beechwood has created a press campaign to support the launch of two shaving products under the Scherna brand. The campaign will break imminently. Media buying is through MediaCom.
Bds beechwood has created a press campaign to support the launch of two shaving products under the Scherna brand. The campaign will break imminently. Media buying is through MediaCom.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.