Beats CMO on Dr Dre, ambassadors and unconventional marketing
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Craft beer brands risk a ‘clash of cultures’ as major brewers look to cash in
Leonie RoderickThe news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
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Why social media is mostly a waste of time for marketers: Mark Ritson presentation
Mark RitsonMark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]
‘Rugby is niche but we can bridge it into broader culture’ says Beats’ marketing boss
Thomas HobbsBeats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Michaela JeffersonPrice and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
Can you achieve long and short at the same time? Usually, no
Mark RitsonIt’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.
Ageism: Is marketing ‘obsessed’ with hiring digital natives?
Molly InnesFrom a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.