Beats CMO on Dr Dre, ambassadors and unconventional marketing
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Craft beer brands risk a ‘clash of cultures’ as major brewers look to cash in
Leonie RoderickThe news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
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Why social media is mostly a waste of time for marketers: Mark Ritson presentation
Mark RitsonMark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]
‘Rugby is niche but we can bridge it into broader culture’ says Beats’ marketing boss
Thomas HobbsBeats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
‘Great brand, right price’: Why Next has snapped up the Cath Kidston brand
Michaela JeffersonNext CEO Simon Wolfson says the retailer is looking to invest in “great brands”, which “bring something unique to the market with a clear market position”.
‘Get comfortable with discomfort’: How marketers can make the most of their budgets
Niamh CarrollBeing able to justify each pound spent is a healthy mindset to have in any marketing business, say senior marketers from Diageo, CALM, AMS and Salesforce.
Diageo appoints former marketer as CEO as Menezes steps down
Niamh CarrollCurrently Diageo’s chief operating officer, Debra Crew claims four years’ experience in senior marketing roles at Nestle and seven years in marketing at Kraft Foods.
Pepsi rebrands with new logo for first time in 14 years
Niamh CarrollCMO Todd Kaplan says the new visual design ushers in a “new era” for Pepsi and will help to drive brand distinction, while also turning the spotlight onto its zero sugar alternative.