Beats CMO on Dr Dre, ambassadors and unconventional marketing
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Craft beer brands risk a ‘clash of cultures’ as major brewers look to cash in
Leonie RoderickThe news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
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Why social media is mostly a waste of time for marketers: Mark Ritson presentation
Mark RitsonMark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]
‘Rugby is niche but we can bridge it into broader culture’ says Beats’ marketing boss
Thomas HobbsBeats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Data ethics, ROI, CMO tenure: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
New Sainsbury’s boss promises to ‘listen more to customers’ as he promotes CMO to the board
Ellen HammettThe new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.