Beats CMO on Dr Dre, ambassadors and unconventional marketing
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
The news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]
Beats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.