Beats CMO on Dr Dre, ambassadors and unconventional marketing
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Craft beer brands risk a ‘clash of cultures’ as major brewers look to cash in
Leonie RoderickThe news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
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Why social media is mostly a waste of time for marketers: Mark Ritson presentation
Mark RitsonMark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands. So click play […]
‘Rugby is niche but we can bridge it into broader culture’ says Beats’ marketing boss
Thomas HobbsBeats by Dre’s EVP of marketing Omar Johnson says he is hoping to give rugby global appeal and help it expand into wider popular culture with the launch of a campaign focused on the Rugby World Cup.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.