Beattie McGuinness Bungay has been added to the shortlist for the &£4m First Choice advertising business alongside HHCL/Red Cell and Karmarama. Abbott Mead Vickers.BBDO was originally shortlisted but was forced to pull out because the agency was involved with the British Airways pitch…
MXR, the regional DAB digital radio consortium, has promoted marketing director Diane Wray to managing director. Wray, who has been with the consortium for four years, will be responsible for driving awareness of the group.
Opera, the Omnicom-owned media negotiation company, has announced that director Jonathan Gillespie is leaving the company. Gillespie, formerly of OMD UK, is taking a break from the industry.
While it may be true that TV is no longer the premier medium for brand building (Are marketers turned off by television?, MW July 14), it is unfair to establish that new media and radio are the way forward. New media are coming under massive pressure from legislation and the effects of past under-regulation. Under […]
While consumers’ personal finances look strong, this month’s GfK research points to fear of rising price inflation, which could once again weaken confidence.
The spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.