Bebo named best social networking website

Bebo has been named as the best social networking website in a report by
Computing Which? magazine. The site, aimed mainly at teenagers, was
praised for its attention to security for users.

Bebo beat rival Facebook into second place in the study, wh…

Bebo has been named as the best social networking website in a report by Computing Which? magazine. The site, aimed mainly at teenagers, was praised for its attention to security for users.

Bebo beat rival Facebook into second place in the study, which looked at the ten most popular social networking forums. Bebo had the highest overall score of 79% compared to Facebook’s 74%. The assessment judged websites on the ease of setting up an account and user interface, the range of features and the way sites protected privacy and security.

Bebo was also praised for encouraging “responsible networking” by making it simple for users to restrict who can see their personal details and block unwanted visitors.

Saga Zone, aimed at the over-50s, and BBC Talk were awarded maximum ratings for performance and photo-sharing site Flickr was deemed to be the best special interest website.

Meanwhile, Yahoo! Groups was described as “less sophisticated” than its rivals and received the lowest score from the magazine.

Recommended

Is the Olympic pitch worth winning for kudos alone?

Marketing Week

The agency that wins the London 2012 pitch could be asked to become a low-level Olympic sponsor instead of taking a fee. It’s an idea which has caused consternation among those being asked to pitch. Several agencies have slammed the Games organisers for being “cheapskates” and have criticised the way the pitch is being handled, […]

LG Mobile names UK marketing head

Marketing Week

LG Mobile has appointed Jeremy Newing as UK head of marketing. He joins from Benefon, the handset manufacturer that specialises in GSM/GPS devises, where he was chief marketing officer. Newing, who is also a former regional marketing director for Western Europe for Siemens Mobile, will report to UK sales and marketing director John Barton at […]

Unilever tops ethical reputation index

Marketing Week

Unilever has the best ethical reputation among multinational companies, according to an influential survey. Marks & Spencer, Rio Tinto and Dell have all entered the top ten for the first time in Covalence’s annual reputation index. Geneva-based Covalence’s ethical quotation system is based on data from 45 criteria such as labour standards, waste management and […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now