Beckham and Simmonds star in latest Sainsbury’s TV ad

David Beckham and Paralympic Gold medallist Ellie Simmonds star in latest Sainsbury’s TV ad to promote its Active Kids programme.

The sports stars are seen reminiscing about their favourite activities when they were kids from bike rides to building dens.

The ad, created by AMV BBDO, aims to show how you never forget an active childhood. It launches on 26 February.

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