David Beckham is to play blind football in a bid to help Sainsbury’s raise the profile of Paralympic sports as part of its 1 Million Kids Challenge in the run up to the London 2012 Games.
The supermarket hopes to get more than 1 million kids in UK schools to get involved with Paralympic sports.
Sainsbury’s signed up Beckham as a brand ambassador for its Active Kids and Paralympics sponsorship activity earlier this week.
Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mix and Frankie Cocozza. The ad aired for the first time yesterday, (Sunday 6 November) during the results show which saw boy band The Risk and Johnny Robinson voted off. Both appear in the first ad, but […]
The TV ad is part of a £2m campaign to promote the launch of the new biscuits.
John Lewis is featuring a cover of The Smiths’ “Please, please, please, let me get what I want” in its £6m Christmas ad campaign. The campaign launches online on Friday (11 November) via Facebook and YouTube. It will air on TV on Saturday (12 November) during The X Factor. https://www.youtube.com/watch?v=pSLOnR1s74o The cover by singer songwriter […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.