Beckham to play blind football for Sainsbury’s campaign

David Beckham is to play blind football in a bid to help Sainsbury’s raise the profile of Paralympic sports as part of its 1 Million Kids Challenge in the run up to the London 2012 Games.

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The supermarket hopes to get more than 1 million kids in UK schools to get involved with Paralympic sports.

Sainsbury’s signed up Beckham as a brand ambassador for its Active Kids and Paralympics sponsorship activity earlier this week.

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