Ryanair plans €25m marketing blitz to build on rising profits
Sarah VizardRyanair’s conversion to understanding the benefits of marketing is complete after announcing it is to launch a second marketing blitz later this year as it credits a campaign trumpeting improvements to the customer experience for a 152 per cent increase in profits.
Sustainability, SME priorities, agency evaluations: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Twitter, Apple, Amazon: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Growth Hacks: Ella’s Kitchen on why differentiation is key
Molly InnesBoasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
Marketers have a duty to please suppliers as well as customers
Helen EdwardsShortages of staff and raw materials mean marketers must influence how suppliers perceive them, and ground product development in supply chain reality.
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