Ryanair plans €25m marketing blitz to build on rising profits
Sarah VizardRyanair’s conversion to understanding the benefits of marketing is complete after announcing it is to launch a second marketing blitz later this year as it credits a campaign trumpeting improvements to the customer experience for a 152 per cent increase in profits.
The ‘new normal’ isn’t that new, many trends were there before Covid hit
Michael HewittThe growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
Adidas cut media spend by 25% during lockdown but now plans to ‘reaccelerate’
Sarah VizardThe sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
Häagen-Dazs, UKTV, McDonald’s: 5 things that mattered this week and why
Marketing Week ReportersWe round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
How UKTV is repositioning to ‘revitalise’ its challenger mindset
Charlotte RogersRather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
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