Charles Wells had a bit of a laugh this week. The brewer of brands including Bombardier and Eagle Bitter received an entry to a competition it ran 13 years ago.
The Finnish entrant, called Seppo Parviainen, is a keen collector of beer mats, and the competition, printed on one of his treasures, asked entrants to think up a caption about beer.
Charles Wells was enthralled by the cheekiness of the late entry, and sent Seppo a selection of its beers, even though it is more than a little difficult to understand what he’s frothing on about. His caption reads: “They say it’s beer up there in heaven – I wouldn’t count on it.”