Singer Lana Del Rey is the face of H&M’s autumn campaign. She will star in print advertising campaign as well as a full length video showing the singer perform a cover of Blue Velvet.
An edited version of the music video will be used by H&M as TV ad.
Watch a behind the scenes film from the shoot here.
The scale of the challenge that faces HMV’s marketers and new CEO Trevor Moore has been laid bare as the entertainment retailer reports a further drop in sales.
Fashion retailer French Connection is launching an autumn ad campaign with content tailored to specific stores in a bid to revive sales after revenue plummeted in the first half of the year.
Sainsbury’s has joined forces with loyalty scheme partner Nectar to develop targeted advertising opportunities for supplier brands across the supermarket’s on and offline sites.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.