Beiersdorf on why data must be carefully managed

Beiersdorf’s VP of emerging markets, Neil George, talks to Marketing Week about the importance of communication, organising data and personalisation.

Speaking at Cannes 2016, George said marketers must carefully navigate themselves when dealing with a number of different platforms – including Twitter, Google and Facebook – to ensure that relevant data is maintained for each.

He also said that is is important for marketers to not become bombarded with data and predicted the key topical areas at this year’s Cannes to include:

  • Virtual reality
  • Creating relevant and personalised content
  • How clients and agencies can work better together.

Watch the video above and find out more.



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