Bel Group restructures management ahead of UK expansion

Bel Group, the cheese manufacturer behind brands such as Babybel, Laughing Cow and Leerdammer, is undergoing a major managerial shake-up as it prepares to expand its operations in the UK.

The restructure will see the creation of a new global brand and category director role, which will be filled by UK marketing director Ian Greengrass, effective from 1 September. Greengrass’ new role will be stationed in the group’s Paris headquarters.

The shake-up comes as Bel UK prepares to move its premises from Maidstone to Sevenoaks, after outgrowing its existing premises and requiring larger, more open-plan offices.

Under the plans, UK managing director Etienne Lecomte is moving back to France after being promoted to Bel France managing director. He has been UK managing director for four years and will leave for France at the end of the month, replacing Dominique Poggi who will be overseeing the Northern Europe business.

Lecomte will be replaced by Bel France marketing director Jean-Noel Darniche, who will come over to the UK during the last week of August. Darniche’s role will be filled by Isabelle Jacquet.

Bel is currently recruiting for a new UK marketing director and is considering bringing someone in from outside the company.

Greengrass told Pitch that the restructure is part of standard procedure at Bel.

“Bel is a global company and they encourage marketing moves and every three years or so people tend to move around,” he says.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now