Belu profits to fund global water projects

An independent company called Belu Spring Water is launching a bottled spring water and is promising to give all its profits to water projects around the world.

The company is set to announce a project on London’s waterways in advance of the 2012 Olympics, as well as work on an initiative in Tamil Nadu in India.

Belu is looking for a full-time marketing director but in the meantime the role is being held by a founder of the business, Reed Paget.

Paget and his co-founder Marilyn Smith have received financial backing from The Body Shop and the London Rebuilding Society among others. The Body Shop’s Dame Anita Roddick is co-hosting the launch, which will take place on a boat on the river Thames.

A spokeswoman for Belu says a significant marketing drive over the next 12 months, including above-, through- and below-the-line activity will spearhead the launch, but an exact figure for marketing spend is not known.

But marketing strategy is likely to focus on the line that “Every bottle of Belu Spring Water bought provides clean water to one person for one month”.

Belu adds that the product will see the UK’s first truly environmentally friendly plastic bottle introduced.

The bottle can be commercially composted in eight weeks and is set to revolutionise the plastics industry, according to Reed.

Recommended

Digital pitches make separate headway

Marketing Week

When Abbey announced earlier this year it was putting its digital media account up for review, what was striking was not the £8m budget, but the fact the bank had for the first time separated out the digital spend from its media account. Abbey is not alone. BSkyB, BT and Orange have split out digital […]

3 Moves to quell pitch speculation

Marketing Week

Mystery surrounds mobile phone company 3’s advertising agency arrangements after it refused to deny industry speculation that it is set to announce a review. The third-generation network, which is owned by Hutchison Whampoa, moved its &£38m advertising business into WCRS from TBWA/ London in May last year without a pitch. When asked if 3 was […]

Comments

    Leave a comment