L’Oréal has chosen Ben Affleck as the ‘face’ of its global men’s grooming portfolio in a &£1m deal, replacing retired footballer David Ginola.
Retailer Game launches game.net and revamps its e-commerce site
With widespread concern about personal debt levels, shrinking budgets and the FSA showing its teeth and tightening up the rules on financial services advertising, marketers in the sector face some hard times. By John Stones
CheethamBellJWT has created a cinema slide campaign for soft drink Vimto to be screened alongside summer films aimed at children, such as Pirates of the Caribbean.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.
‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland.