L’Oréal has chosen Ben Affleck as the ‘face’ of its global men’s grooming portfolio in a &£1m deal, replacing retired footballer David Ginola.
Retailer Game launches game.net and revamps its e-commerce site
With widespread concern about personal debt levels, shrinking budgets and the FSA showing its teeth and tightening up the rules on financial services advertising, marketers in the sector face some hard times. By John Stones
CheethamBellJWT has created a cinema slide campaign for soft drink Vimto to be screened alongside summer films aimed at children, such as Pirates of the Caribbean.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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