Will GenAI be a timesaver or will it frazzle marketers at scale?
Ben DavisMarketers see GenAI as a productivity aid, but in reality that means more work in the same time, not the same in less.
Ben is blog editor at Econsultancy. He has a background in science and customer service and is interested in digital trends and how they are shaped/informed/interpreted by martech vendors, agencies and brand marketers. He has written a column for Marketing Week since 2017.
Marketers see GenAI as a productivity aid, but in reality that means more work in the same time, not the same in less.
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