Success in ecommerce requires a strong brand, not just a smooth experience
Ben DavisCustomer experience is important, but the problem for high street retailers rushing to ecommerce may be higher up the funnel.
Ben Davis
Personalisation isn’t about bells and whistles
Ben DavisCompanies need to focus on being useful and offering great service first, otherwise bells and whistles seem just that.
Content design breeds user confidence
Ben DavisJust as consumer confidence is so important at the moment, digital services need to breed user confidence. That’s where content design plays a role.
The future of AI in marketing
Ben DavisHow is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
User experience alone doesn’t make a brand
Ben DavisImproving digital business models is an imperative, but multichannel retailers should recognise that good user experience alone is not a marketing strategy.
Mobile apps are a good antidote to pathos-riddled marketing
Ben DavisAmid a plethora of mawkish ads and emails, an effortlessly rewarding app experience is a much more soothing escape from the stresses of the Covid crisis.
Digital services have a new level of responsibility
Ben DavisAs the coronavirus crisis worsens, brands would do well to remember people just want access to the services they need and signs that brands are helping.
Trust vs convenience? There’s no contest
Ben DavisThose brands that can show their humanity to customers will succeed because consumers want to feel something.
Artificial intelligence will kill design’s ‘Hippos’
Ben DavisAnyone who has worked on design knows how human the process can be, but artificial intelligence can help bring some rigour to what can be seen as a subjective area.
1 Comment
This year’s predictions from the digerati
Ben DavisFrom the future of third-party cookies to the dearth of digital talent, there is plenty of opportunity and challenge in digital marketing this year.
1 Comment
Are you as customer-centric as you think?
Ben DavisMany brands are talking the talk about user-friendly digital but far fewer are bothering to walk the walk.
Lots of agencies sound the same, how can potential clients tell the difference?
Ben DavisHow do agencies differentiate in an increasingly crowded landscape? They need to remember agency selection is still a people-to-people business.