Ben & Jerry’s: Why standing for a cause can build stronger customer bonds
Having a social purpose is helping brands such as Ben & Jerry’s, owned by Unilever, build a relationship with customers beyond sales transactions.
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Pernod Ricard CEO: Consumers will know if your CSR activity is ‘bullshit’
Michael BarnettSpeaking to Marketing Week to promote The Venture, Chivas whisky’s $1m competition for social enterprises, the wine and spirit maker’s chief executive Alexandre Ricard claimed today’s consumers will uncover any lack of authenticity in corporate social responsibility efforts.
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How marketers can put social purpose into practice
Charlotte RogersBrands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
Campaign performance
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Media opportunities and the toughest job in marketing: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories from this week, offering my view on what they mean for you and the industry. From the travails of the travel industry, to the challenge of maintaining momentum, it’s been a busy week. Here is my take.
Almost half of marketers plan budget cuts in the second half
Sarah VizardDespite lockdowns easing and the threat of the pandemic receding in the UK, at least for now, 30% more marketers are planning to cut their budgets than increase them in the second half of the year.
Unilever, Tesco, P&G: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The future of AI in marketing
Ben DavisHow is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?