Speaking to Marketing Week to promote The Venture, Chivas whisky’s $1m competition for social enterprises, the wine and spirit maker’s chief executive Alexandre Ricard claimed today’s consumers will uncover any lack of authenticity in corporate social responsibility efforts.
Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers are putting spending on ice as 69% see demand for their brands’ products and services plummet amid the worsening coronavirus pandemic.
GfK has put out a flash report into the impact the mounting coronavirus crisis is having on consumers that paints a stark picture of plummeting feelings over the economy, personal financial situations and purchase intent.
From Giffgaff’s new ad campaign in response to the coronavirus pandemic to EasyJet scrapping the CMO role and the hit to consumer confidence, catch up with all this week’s most important marketing news.