Bendicks ready for advertising overhaul
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Boots is to stock premium childrenswear brand OshKosh B’Gosh as part of a move to reinvest in baby care. The US brand is only available in the UK at selected boutique retailers. From September, it will be sold in 40 stores where it will join Boots’ Mini Mode clothing range manufactured by Adams. Last year, […]
Manor Bakeries has appointed WCRS to handle the £3m advertising account for its cake brand Mr Kipling. The agency won the business after a final pitch against DDB London.
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.