Bendicks ready for advertising overhaul
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
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The streaming wars will be the bloodiest battle in marketing history
Mark RitsonSit back, grab the popcorn and enjoy what will surely prove to be the most competitive commercial contest in marketing history.
The key attributes of DTC consumers
Molly FlemingShoppers of direct-to-consumer brands are more affluent, have higher expectations and display different media behaviour to the general online population, according to new research
Meet the sustainable beer startup using its brand to tackle food waste
Molly FlemingToast Ale, which is made from surplus bread, has rebranded, dropping its sometimes “preachy” communication to better engage consumers.
Women’s football must value match days to capitalise on post-World Cup buzz
Charlotte RogersWhile brands from Visa to Coca-Cola fought for a piece of the women’s football action during the summer’s World Cup, now is the time for clubs to capitalise on the attention to achieve a sustainable future.
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