Bendicks ready for advertising overhaul
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Boots is to stock premium childrenswear brand OshKosh B’Gosh as part of a move to reinvest in baby care. The US brand is only available in the UK at selected boutique retailers. From September, it will be sold in 40 stores where it will join Boots’ Mini Mode clothing range manufactured by Adams. Last year, […]
Manor Bakeries has appointed WCRS to handle the £3m advertising account for its cake brand Mr Kipling. The agency won the business after a final pitch against DDB London.
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
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