Benecol sticks in my throat

The article on the declining market for yellow fats provided some interesting insights into how far companies will go to try to innovate brands (MW March 11).

Am I the only one who has this reflex urge to swallow at the mention of “Benecol”? This brand name seems to conjure up an image of cough mixture to me rather a slice of Hovis.

While I can understand the apparent motive of linking benefits with cholesterol, the consumer will no doubt be even more confused and eat even more butter instead.

I hope I am wrong and those creative gurus are belly-aching with mirth at my idiocy.

Wanjiku Davies

Mannings Heath

West Sussex

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