Benefit’s marketing boss on the beauty of ‘super-curious’ teams
Finding a balance of collaborators, challengers and “super-curious interrogators” is key to any successful team restructure, says Benefit Cosmetics marketing director Lou Bennett.
Benefit Cosmetics marketing director Lou Bennett believes consistency is key when it comes to a team restructure. The beauty brand’s marketing function has become more closely aligned to its press and community departments over the past year, explained Bennett during a session at the Festival of Marketing: Fast Forward.