Bentley launches first men’s fragrances

Bentley has joined luxury car marques including Mercedes and Ferrari in branching out to the fragrance market with the launch of its first men’s scent collection.

Bentley launches first fragrance.

The ‘Bentley for Men’ and the ‘Bentley for Men Intense’ range of fragrances, shampoo and after shave has been created by French perfumer Nathalie Lorson from the perfume house Firmenich. 

The brand claims the new men’s range, which starts at £24, “has skilfully transformed the quintessence of the luxury automotive brand Bentley into a superb and unmistakeable fragrance experience”.

Alongside the range, The British automotive brand has also partnered with French glass design firm Lalique to create a limited edition range called Lalique for Bentley Crystal Edition.

Bottles feature a crystal falcon with the winged Bentley mascot. Only 999 bottles will be available at selected retailers priced at £3,000 from April 2013.

The fragrance has been created by French perfume house Robertet to include “fine woody notes and exquisite leather” to complement Bentley’s craftsmanship. 

Mercedes Benz, Harley Davidson and Ferrari are among the luxury car marques that have launched branded fragrances.


Russell Parsons

Royal Mail must build an army of brand ambassadors

Russell Parsons

This morning as I took my usual cycle route to work I shared the road with a TNT Post man that but for a modern bike that put mine to shame could have been dropped directly from the 1950s. Snazzy uniform aside, his smiley demeanour and chipper whistling was a throwback to an age of village posties going about their task with vigour.


    Leave a comment