Berlin Cameron/Red Cell supports WSJ compact launch
Berlin Cameron/Red Cell has created a global advertising campaign to support next month’s launch of the compact version of the Wall Street Journal international editions.
Berlin Cameron/Red Cell has created a global advertising campaign to support next month’s launch of the compact version of the Wall Street Journal international editions.
SsangYong UK has appointed Dave Coop as commercial director.
Media Planning Group has been awarded the planning and buying account for Dot Mobile, the low-cost mobile phone company launched exclusively for students (MW last week).
H&M has axed model Kate Moss from an advertising campaign due to run in November following newspaper revelations about her alleged cocaine use.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.