Berlin Cameron/Red Cell unveils new Coca-cola ad

Berlin Cameron/Red Cell in New York has created the TV ad for the launch of Coca-Cola’s low-calorie and low-carb C2 cola in the US. The campaign broke this week and different executions feature The Rolling Stones’ You Can’t Always Get What You Want and Queen’s I Want To Break Free on the soundtrack.

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Onesixty fourth appointed by ebookers

Marketing Week

Onesixtyfourth, the strategic branding and marketing consultancy launched last month by ex-Interbrand head of consulting Anne Thompson, has been appointed by ebookers to advise on the online travel agency’s branding and market positioning, in the wake of its acquisition last year of rival operators Bridge the World and Travelbag.

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