Berlin Cameron/Red Cell in New York has created the TV ad for the launch of Coca-Cola’s low-calorie and low-carb C2 cola in the US. The campaign broke this week and different executions feature The Rolling Stones’ You Can’t Always Get What You Want and Queen’s I Want To Break Free on the soundtrack.
Iris, the independent marketing agency, is opening a New York office.
VW’s portfolio is something of a dog’s dinner and it is not alone. Too many brands make the mistake of extending the umbrella too far. By Alan Mitchell
Onesixtyfourth, the strategic branding and marketing consultancy launched last month by ex-Interbrand head of consulting Anne Thompson, has been appointed by ebookers to advise on the online travel agency’s branding and market positioning, in the wake of its acquisition last year of rival operators Bridge the World and Travelbag.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.