The US consumer electronics retailer launched its UK site with editorial content last week to coincide with the Consumer Electronics Show in Las Vegas. The fully transactional site will launch in the spring when the first stores open.
Best Buy has also begun activity across Facebook, YouTube, Twitter and Flickr to build up community and buzz ahead of the full launch.
Content on the site and social networks will include videos, blogs and images from Best Buy’s bloggers as well as information about store openings and vacancies as the company hopes to generate 8,000 new jobs in the UK over the next five years.
DeVere Forster, managing director online at Best Buy UK, said, “Launched to coincide with the Consumer Electronics Show in Las Vegas, our website, along with our Facebook page, YouTube page and Twitter profile, all give people a way to talk to us and hear about our brand, our company and plans for a spring launch.”
In the US, Best Buy already uses social media channels to engage consumers and launched a social media hub Bby.com to aggregate its social media services such as its Twlepforce Twitter service.
Forster said launching on social media sites ahead of launch enabled Best Buy to listen to customers’ views.
“Everyone in the business is focused on giving our customers and employees the best possible experience and engaging with the communities where we are based. For Best Buy, social media is one way of listening to people’s views and we’ll continue to work to create a rich and varied online presence as we lead up to our launch,” said Forster.
This story first appeared on newmediaage.co.uk