From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
New data from Kantar Millward Brown shows Amazon’s Christmas campaign is the ad most likely to result in a purchase.
While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
Revolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.