From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
New data from Kantar Millward Brown shows Amazon’s Christmas campaign is the ad most likely to result in a purchase.
While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
We arm you with all the numbers you need to tackle the week ahead.
Private label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.