From GDPR, to creative briefs, annoying ads and social media ROI, 2017 marked a year of momentous change. But it wouldn’t have been the same without the Marketoonist’s take on the industry. Here is the best of Tom Fishburne’s work for 2017.
From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
New data from Kantar Millward Brown shows Amazon’s Christmas campaign is the ad most likely to result in a purchase.
While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
