Consumer electronics has been revealed as the best paid industry for marketers, according to Marketing Week’s 2023 Career and Salary Survey.
The analysis of pay across 24 different sectors finds consumer electronics is the best paid category for marketing on average, with a mean salary for full-time workers of £72,035. This is followed by health and pharmaceuticals (£71,963) and FMCG (£70,530).
Meanwhile, marketers working in the charity/not-for-profit sector are paid the least of the 24 sectors analysed, at £54,171 on average. This is followed by telecommunications/IT (£55,840) and agencies/consultancies (£57,859).
The average salaries for the Career and Salary Survey are calculated from full-time workers (35+ hours a week) providing their basic annual salary, excluding any additional benefits.
According to the analysis, the best paid industry for female marketers on average is consumer electronics at £73,652, with agencies/consultancies offering the lowest take home pay (£52,404). On average male marketers are best paid in the education sector (£84,276) and take home the smallest wage in telecommunications/IT (£52,259).
The Career and Salary Survey data also reveals the span of average marketing salaries as people progress through their careers. Pay runs from an average of £32,965 for a marketing assistant to £110,813 for a CMO.
Regardless of remuneration, entertainment is the sector marketers are most keen to move into in 2023 (22.9%), followed by agencies and consultancies (22%), and travel and leisure (20.7%).