The components of a good digital experience are more important than ever and have a major role to play in ensuring that customers who visit a site are united with the products they’re looking for as quickly and seamlessly as possible.
On-site search is a big factor in the customer journey of those consumers who either know exactly what they’re looking for and have come to a site to find it, or who have some idea of what they’re looking to buy but may need some help narrowing it down.
A good site search experience will help them to find that product(s) and maybe several others that they either didn’t know they wanted or hadn’t thought to look for. But a poor site search experience will leave them frustrated and could result in them deciding to shop elsewhere for the product at worst or feeling less inclined to buy anything additional or shop via your website in the future at best.
How do retailers make sure that their site search falls into the first category and not the second?