Best Use of Public Relations

Winning sponsor: AXA


Project: The FA Cup sponsored by AXA

Sponsor: AXA

Entered by: John Taylor International

(See Brand Sponsorship Nominations)


Project: Nokia @ London Fashion Week 1999/2000

Sponsor: Nokia

Entered by: The RED Consultancy

The Nokia News Service involved sending a “fashion diary” text message to the mobiles of members of the media. Four national fashion editors volunteered to write the News Service. Eleven leading designers created the Nokia Designer Collection.

Project: Whitbread Book Awards

Sponsor: Whitbread

Entered by: Karen Earl Limited

By allowing the Children’s Book of the Year to be considered for the prize provided extra opportunity to emphasise that WBA books are for everyone.


Coca-Cola signs up Tiger Woods

Marketing Week

Coca-Cola has secured one of its first high-profile sports sponsorships by signing a deal with US golf star Tiger Woods. The soft drinks giant will sponsor the Tiger Woods Foundation, which was set up in December 1996 to help under-privileged children in the US but now plans to expand into global markets. Coke will become […]


    Leave a comment