Betfair signs sponsorship deal with ECB

Betfair has signed a sponsorship deal with the England & Wales Cricket Board (ECB) to become the governing bodys official betting partner.

Betfair has signed a sponsorship deal with the England & Wales Cricket Board (ECB) to become the governing body’s official betting partner.

The agreement allows Betfair to use the ECB logo on perimeter boards, sight screens and replay screen advertising. The logo can also be used at product sampling and promotional activity at the eight Test Match Grounds this summer, including the npower Ashes series against Australia.

In addition Betfair will also continue as the naming sponsor of the ‘Betfair Blimp’, which will be providing Sky Sports with aerial footage during the Ashes.

The deal furthers the relationship the betting exchange has with English cricket. It is currently the official betting partner at all the test match grounds.

Lee Cowles, director of sports, specials and casino at Betfair, says: “This summer’s cricket sponsorship will launch an integrated campaign “to underpin Betfair’s standing as sports fans’ betting company of choice market.”

The deal was negotiated by sports marketing, media, management and services agency Essentially Group.

Betfair’s Australian operation was also recently a sponsor of Australia’s home series with South Africa.

Recommended

Orange in talks to buy Project Kangaroo technology

Marketing Week

Orange is one of two companies understood to be in talks to acquire the technology developed for Project Kangaroo, the failed TV-on-demand joint venture service between the BBC, ITV and Channel 4, according to reports. The broadcasters have been looking to offload assets of Project Kangaroo, following the Competition Commission’s decision in February to block […]

YouGov sees profit slashed by more than half

Marketing Week

YouGov, the online market research company, has seen its pre-tax profit drop by 54% in the six months to January 31, and admits the outlook remains uncertain. It saw normalised profit before tax fall to £2.4m, compared to £5.2m in the corresponding 2008 period. Group turnover was up 20% to £22.6m, compared to £18.8m in […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now