Betfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile.
The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down as many pins with a football in 40 seconds.
The ad, which was created by Karmarama, challenges viewers to a place a virtual bet on which United player has the best aim.
The peer-to-peer betting company will be rolling the spot out in the UK and Europe as well as running it as TV ad in Germany.
See the video below.
Click through to Karmarama’s profile on Pitch to see more ads from the agency as well as stills from the ’Stars and Strikes’ ad