Beware of acrimony over acronym

The final word on Maurice Saatchi, his links with higher beings – most notably the Gods who inspired the Saatchi name – and what that name really stands for.

For anybody who is confused at this point, please consult MW Diary July 21 and 28. Duncan Willoughby at Thomas Kean Advertising has blown any chance of ever working at M&C Saatchi – or indeed anywhere else for that matter – with his suggestion that Saatchi actually means Stuff Advertising Any Thicko Can Hack It. He did offer other options but the Diary will not dwell on those. An alternative came from Chris Sharpe at Bostock & Sharpe, clearly a pro-Mo version at the expense of Maurice’s nemesis David Herro. Smart Ass Agency Trounces Canadian Herro Interference. Sadly Herro is not from Canada with a C, but from Wisconsin with a W which opens up a whole new set of possibilities.


UD man joins Drambuie to spearhead global push

Marketing Week

Drambuie is recruiting its first sales and marketing director. His main responsibility will be to push the brand in international markets. The company has appointed Michael Beamish to the post. He was previously external affairs director for United Distillers, where he devised strategies for the Duty Free operation. He also held roles in international sales […]

ITV to warn car firms on inflation

Marketing Week

ITV is to hold a second forum with car advertisers in September to discuss their concerns about TV airtime inflation . Car advertisers are likely to be told that they must move their airtime out of the overcrowded period after News at Ten and buy against other audiences such as women, instead of just ABC1 […]

A quest for successful relations

Marketing Week

There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]


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