PepsiCo has signed up Destiny’s Child singer Beyonce Knowles as the new face of Pepsi-Cola, to replace Britney Spears.
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
The Times is to sponsor the sports news bulletins on Virgin Radio’s daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
Lloyds TSB has ditched actors John Thomson and Joely Richardson, the high-profile faces of its &£9.85m television advertising. The bank denies the decision is related to the highly publicised drinking problems of Cold Feet star Thomson. A spokeswoman says: “The current campaign does not fit with our new business strategy.” The bank is in the […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.