Beyonce Knowles the new face of Pepsi-Cola
PepsiCo has signed up Destiny’s Child singer Beyonce Knowles as the new face of Pepsi-Cola, to replace Britney Spears.
PepsiCo has signed up Destiny’s Child singer Beyonce Knowles as the new face of Pepsi-Cola, to replace Britney Spears.
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
The Times is to sponsor the sports news bulletins on Virgin Radio’s daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
Lloyds TSB has ditched actors John Thomson and Joely Richardson, the high-profile faces of its &£9.85m television advertising. The bank denies the decision is related to the highly publicised drinking problems of Cold Feet star Thomson. A spokeswoman says: “The current campaign does not fit with our new business strategy.” The bank is in the […]
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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Former Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
Speedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.