BHF brings back Vinnie to hail success of Staying Alive ad

The British Heart Foundation has launched a campaign featuring people whose lives were saved by people carrying out CPR they had learnt from seeing the charity’s Vinnie Jones-starring “Staying Alive” ad.

A television advertisement will feature the story of Alan Linton, who survived a heat attack after friends that had seen the spot administered CPR. Testimonials from 28 other survivors the BHF says owe their life to the campaign will appear online.

The Grey London created Vinnie Jones spot, which showed the actor giving CPR to the rhythm of The Bee Gees’ “Staying Alive”, has been watched 2.8 million times, according to the BHF.



FX rebrands to Fox

Lara O'Reilly

FX, the entertainment TV channel home of True Blood and Dexter in the UK, is rebranding to the name of its owner – Fox – as it looks to expand the genre of content it broadcasts.


DMGT sells off regional arm

Lara O'Reilly

Daily Mail and General Trust is to sell off its regional newspaper business, Northcliffe Media, to a newly formed group called Local World, which will combine its local titles with those of regional publisher Iliffe News & Media Limited.


    Leave a comment