The British Heart Foundation is seeking to raise awareness of heart and circulatory disease through a new campaign featuring footage of a reconstructed beating heart.
The ad, created by Grey London, features a life-like beating heart, which moves in real-time. The TV ad breaks today (January 12) on terrestrial and satellite channels and the push will extend across press and online activity in the build-up to February, which is National Heart Month. The media planning and buying is by Phd.
The charity claims that the heart simulator used in the ads is the “biggest step forward since Leonardo da Vinci’s drawing of the heart 500 years ago”. It has been developed by medical specialists at the Heart Hospital, together with design agency, Glassworks.
Heart simulators are used by the medical profession for training purposes and the BHF says it decided to use it to bring the heart to life and demonstrate it is often forgotten about until something goes wrong with it.